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Be Inclusive Or Be Irrelevant
In my column in BtoB magazine this month I discuss the contrasting media relations styles of two giants of the Internet age: Google and Apple. The column focused specifically on their communications...
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What Should Apple Do?
Now that Consumer Reports has given the iPhone 4 a thumbs down, Apple has a full-blown crisis on its hands. If the company was engaged in active dialogue with its customers, Apple would be in a better...
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